“Low intent” means the audience that is app’s more hookup-oriented ( ag e.g. Tinder, although the many extreme instance we can think about could be Grindr!)

“High intent” means the app’s audience is much more relationship-oriented ( e.g. Match.com, or a real matchmaking service)

Hinge’s market is medium-to-high intent.

Hinge markets itself as “designed become deleted,” which will be to state its objective is always to assist users find relationships and obtain down Hinge.

If you ask me, Hinge users are searching to date (vs casually hook up, or straight away jump into long-term relationships).

This might be a a valuable thing. This means you won’t waste time engaging with individuals whom just wish to fool around, nor are you going to regularly be saddled with hopeless “must-get-married-ASAP” matches. (more…)